How to Use Haptik for WhatsApp Business API Marketing 2026: Complete Chatbot, Commerce & Automation Guide
Haptik is the enterprise-grade conversational AI platform — backed by Reliance Jio — that powers WhatsApp Business API marketing for brands like JioMart, Sephora, PVR, and Paytm in 2026. With 15 billion+ conversations processed globally, GPT-powered chatbots, built-in commerce flows, and support for 100+ languages, Haptik is the platform Indian businesses use to turn WhatsApp from a messaging app into a full revenue channel. This guide covers everything marketers need to set up, run, and scale WhatsApp marketing with Haptik.
Whether you are running broadcast campaigns, building AI chatbots for lead qualification, setting up WhatsApp commerce with Razorpay payments, or running Click-to-WhatsApp ads — this guide walks you through the complete workflow for using Haptik and its SMB platform Interakt for WhatsApp marketing in 2026.
What Is Haptik 2026?
Haptik is an enterprise conversational AI platform that enables businesses to build intelligent AI agents for customer engagement across WhatsApp, voice, Instagram, Facebook Messenger, and web channels. Founded in 2013 and acquired by Reliance Jio in 2019 for $100 million, Haptik now processes 15 billion+ conversations and 10 million+ transactions in 100+ languages globally. In 2026, the platform powers AI agents that think, decide, and act autonomously — going beyond scripted chatbot responses.
Haptik Product Suite 2026
- Haptik Enterprise: Full conversational AI platform for large businesses — GPT-powered agents, multi-channel deployment, advanced NLU, Voice AI
- Interakt: WhatsApp-first platform for SMBs — broadcast campaigns, product catalogs, shared team inbox, automation workflows starting at Rs 999/month
- Contakt: Smart agent chat with AI co-pilot for live agents — suggested responses, tone enhancement, conversation summaries
- Voice AI Agents: Ultra-low latency voice conversations in 100+ languages — launched in 2025
Haptik Key Numbers 2026
| Metric | Scale |
|---|---|
| Conversations processed | 15 billion+ |
| Transactions handled | 10 million+ |
| Languages supported | 100+ |
| Enterprise clients | 500+ |
| WhatsApp notifications (Interakt) | 4 billion delivered |
| Campaigns processed (2025) | 700,000+ |
| Automation rate (early adopters) | 80% of repetitive interactions |
Why WhatsApp Business API Marketing in 2026?
WhatsApp has 500+ million users in India and 98% message open rates — compared to 20% for email and 2% for SMS. In 2026, WhatsApp is not just a messaging app for Indian businesses. It is the primary customer engagement channel where discovery, conversations, commerce, and support happen in one thread.
Why WhatsApp Marketing Outperforms Other Channels 2026
- 98% open rates: Messages are read, not filtered into spam folders or ignored like display ads
- 45%+ click-through rates: Interactive buttons and rich media drive engagement that email cannot match
- End-to-end commerce: Product discovery, selection, payment, and support — all within WhatsApp
- Vernacular reach: Reach Tier 2 and Tier 3 India in their language with AI-powered multilingual chatbots
- Two-way conversations: Unlike SMS and email, customers respond, ask questions, and engage — creating real relationships
JioMart Case Study: WhatsApp Commerce at Scale 2026
JioMart's WhatsApp commerce — built on Haptik — is the benchmark case study for WhatsApp Business API marketing in 2026. Mark Zuckerberg called it "our first-ever end-to-end shopping experience on WhatsApp." The results speak for themselves:
| Metric | Result |
|---|---|
| Daily orders | 1,500+ average |
| Conversion rate | 15% |
| Repeat purchase rate | 68% |
| Order growth | 9x since launch (582% increase) |
| Revenue growth | 733% |
| Average spend increase | 20% |
Haptik Enterprise vs. Interakt: Which to Choose 2026
Haptik offers two distinct platforms in 2026. Choosing the right one depends on your business size, budget, and complexity requirements.
| Factor | Haptik Enterprise | Interakt (by Haptik) |
|---|---|---|
| Best for | Large enterprises, complex workflows | SMBs, D2C brands, startups |
| Starting price | Rs 25,000/month | Rs 999/month |
| AI models | GPT, Llama, Claude | GPT-powered |
| Channels | WhatsApp, Voice, Instagram, Messenger, RCS, Web | WhatsApp-first, Instagram inbox |
| Voice AI | Yes (100+ languages) | Limited |
| Commerce | Full end-to-end | Catalogs + payments |
| Compliance | HIPAA, GDPR, ISO 27001 | Standard |
| Conversation pricing | Per-message | Unlimited, no markup |
Rule of thumb in 2026: If you are a D2C brand, local business, or startup spending under Rs 50K/month on marketing — start with Interakt. If you are an enterprise with compliance requirements, multi-channel needs, or custom AI workflows — go with Haptik Enterprise.
Getting Started with Haptik for WhatsApp Marketing 2026
Step 1: Choose Your Platform 2026
Decide between Haptik Enterprise (contact sales for demo) or Interakt (self-serve signup starting at Rs 999/month). For most marketing teams starting with WhatsApp, Interakt is the faster path to launch.
Step 2: Set Up WhatsApp Business API 2026
Apply for WhatsApp Business API access through Haptik. Get your Facebook Business Manager verified. Link your WhatsApp Business account. Configure your business profile — name, description, logo, and operating hours. Haptik handles the Meta verification process as an official WhatsApp Business Solution Provider.
Step 3: Build Your Product Catalog 2026
Upload your product database via CSV or API. Add high-resolution images, descriptions, pricing, and availability. Organize into categories. Set up real-time inventory sync with your e-commerce platform (Shopify, Magento, or WooCommerce).
Step 4: Create Message Templates 2026
Design message templates following WhatsApp guidelines for welcome messages, order confirmations, shipping updates, cart abandonment recovery, promotional broadcasts, and back-in-stock alerts. Submit for Meta approval — typically 24 to 48 hours. Build a library of approved templates before launching campaigns.
Step 5: Collect Opt-Ins 2026
Build your WhatsApp subscriber list through website widgets, QR codes on packaging and in-store signage, Click-to-WhatsApp ads on Meta, existing customer databases (with consent), and checkout flow opt-in checkboxes. WhatsApp requires explicit opt-in — never add numbers without permission.
Building WhatsApp Chatbots with Haptik 2026
Haptik's chatbot builder in 2026 goes beyond simple FAQ bots. The platform uses GPT, Llama, and Claude models combined with proprietary NLU (Natural Language Understanding) to create AI agents that understand context, detect sentiment, and handle complex multi-turn conversations.
Chatbot Types for Marketing 2026
- Lead qualification bot: Asks qualifying questions (budget, timeline, company size), scores leads, and routes hot leads to sales with instant Slack or CRM notifications
- Product recommendation bot: Understands customer preferences through conversation and suggests relevant products from your catalog with rich media carousels
- Support-to-sales bot: Handles support queries and identifies upsell and cross-sell opportunities during the conversation
- Booking and appointment bot: Schedules demos, consultations, or appointments directly in WhatsApp with calendar integration
- Feedback and survey bot: Collects CSAT scores, NPS, and detailed feedback after purchase or service interaction
Building a Chatbot: Step-by-Step 2026
- Define intents: Map out every question and request your customers make — product inquiries, pricing, availability, support issues, complaints
- Design conversation flows: Use Haptik's no-code builder to create visual conversation trees with branching logic
- Configure NER (Named Entity Recognition): Train the bot to extract product names, dates, locations, quantities, and customer details from natural language
- Set handoff triggers: Define when the bot should transfer to a human agent — negative sentiment, complex queries, high-value leads, or explicit requests
- Test across scenarios: Run through edge cases, multilingual inputs, and unexpected queries before going live
Multilingual Chatbots with Linguist Pro 2026
Haptik's Linguist Pro module enables chatbots that understand and respond in 100+ languages in 2026 — including Hinglish. For Indian businesses targeting Tier 2 and Tier 3 markets, this means building one chatbot that works in Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, and Kannada without maintaining separate bots for each language. The system detects the customer's language automatically and responds accordingly.
Running WhatsApp Broadcast Campaigns with Haptik 2026
Broadcast campaigns on Haptik let you send personalized messages to thousands of customers simultaneously in 2026 — with 98% open rates and rich media support that email marketing cannot match.
Campaign Types That Work in 2026
- Product launches: Rich media announcements with product images, videos, and "Shop Now" buttons
- Flash sales: Time-limited offers with countdown urgency and direct purchase links
- Cart abandonment: Automated reminders with product images and incentive offers (10-15% discount codes)
- Back-in-stock alerts: Notify customers when wishlist items are available again
- Re-engagement: Win-back campaigns for customers who have not purchased in 30, 60, or 90 days
- Event-triggered sequences: Birthday offers, anniversary discounts, subscription renewals
Campaign Best Practices 2026
- Segment aggressively: Do not send the same message to everyone. Segment by purchase history, browsing behaviour, demographics, and engagement level
- Personalise with dynamic fields: Use {customer_name}, {product_name}, {discount_amount} to make every message feel one-to-one
- Use rich media: Product images, short videos, and GIFs outperform text-only messages by 3-5x on engagement
- Add interactive buttons: Quick reply buttons and list messages make it easy for customers to act — reducing friction to zero
- Time your sends: Test different send times. For Indian audiences, 10-11 AM and 7-9 PM typically perform best
- Respect frequency: Over-messaging leads to opt-outs. Two to four campaigns per week is the sweet spot for most businesses
Building WhatsApp Commerce Flows with Haptik 2026
WhatsApp commerce with Haptik enables end-to-end shopping experiences within WhatsApp in 2026 — from product discovery to payment to order tracking. This is the capability that powered JioMart's 733% revenue growth.
Commerce Flow Architecture 2026
- Discovery: Product catalogs with rich media carousels — images, descriptions, pricing, and "Buy Now" buttons displayed directly in the chat
- Selection: Multi-product displays, size/colour variants, quantity selection — all through interactive WhatsApp messages
- Payment: In-chat payment processing through Razorpay, Stripe, PayU, or UPI (SETU) — customers pay without leaving WhatsApp
- Confirmation: Automated order confirmation with details, estimated delivery, and tracking links
- Tracking: Real-time shipping updates pushed to the same WhatsApp thread
- Post-purchase: Delivery confirmation, review requests, and cross-sell recommendations
Click-to-WhatsApp Ads with Haptik 2026
Click-to-WhatsApp (CTWA) ads drive traffic from Meta's ad platforms directly into WhatsApp conversations in 2026. Combined with Haptik's chatbot, this creates an ad-to-conversation-to-conversion funnel that outperforms traditional landing page funnels for many Indian businesses.
How to Set Up CTWA Campaigns 2026
- Create campaign in Meta Ads Manager: Choose "Messages" as the campaign objective. Select WhatsApp as the messaging platform
- Design ad creative: Use product images or short videos with a clear CTA. "Chat with us on WhatsApp" or "Shop on WhatsApp" performs well
- Configure Haptik chatbot: Set up an automated greeting and qualification flow that triggers when a user clicks the ad
- Track in Haptik analytics: Monitor impressions, ad clicks, conversation starts, lead conversions, ROAS, cost per lead, and cost per acquisition
CTWA Performance Benchmarks 2026
CEAT Tires achieved a 542% increase in leads through Haptik's Click-to-WhatsApp chatbot. The key is the handoff — the ad brings the user into WhatsApp, the chatbot qualifies and engages, and the system routes qualified leads to sales in real time.
Marketing Automation Workflows with Haptik 2026
Haptik's automation workflows go beyond simple autoresponders in 2026. You build complete customer journey automations with conditional logic, time delays, and multi-step sequences.
High-Impact Automation Workflows 2026
Cart Abandonment Recovery:
- Trigger: Customer adds to cart but does not complete purchase
- Wait 1 hour → Send reminder with product image and "Complete your order" button
- Wait 24 hours → Send 10% discount incentive if still not purchased
- Result: 60% increase in cart recovery (Haptik benchmark)
Welcome Series:
- Trigger: Customer opts in to WhatsApp
- Immediately → Welcome message with brand introduction and catalog link
- Day 1 → Share brand story and bestsellers
- Day 3 → First-purchase discount code
Post-Purchase Nurture:
- Trigger: Order delivered
- Day 2 → Request product review
- Day 7 → Cross-sell complementary products
- Day 30 → Replenishment reminder (for consumables)
Haptik Integrations for Marketing Teams 2026
Haptik connects to the tools marketing teams use daily in 2026. These are native integrations, not Zapier workarounds — data flows in real time between Haptik and your marketing stack.
| Category | Integrations | Marketing Use |
|---|---|---|
| CRM | Salesforce, HubSpot, Zoho, LeadSquared | Lead capture, scoring, pipeline management |
| E-commerce | Shopify, Magento, WooCommerce | Product catalogs, order tracking, inventory sync |
| Payments | Razorpay, Stripe, PayU, UPI (SETU), PayPal | In-chat checkout and payment processing |
| Analytics | Tableau, Power BI, CleverTap | Campaign reporting, attribution, customer insights |
| Support | Zendesk, Freshdesk, Gorgias | Ticket creation, agent handoff, knowledge base |
| Communication | Slack, Microsoft Teams | Lead alerts, team notifications |
Haptik Pricing for Marketing Teams 2026
Haptik Enterprise Pricing 2026
Custom pricing based on message volume, starting at approximately Rs 25,000/month. Annual plans start from $5,000/year. Contact Haptik sales for a quote specific to your business volume and requirements.
Interakt Pricing 2026
| Plan | Price (Quarterly) | Key Features |
|---|---|---|
| Starter | Rs 2,757/quarter (~Rs 999/mo) | Shared inbox, unlimited team members, Instagram inbox, chat automation, catalogs, bulk notifications |
| Growth | Rs 6,897/quarter (~Rs 2,299/mo) | + CTWA ads analytics, advanced campaign filters, conversation analytics, 300 API calls/min |
| Advance | Rs 9,657/quarter (~Rs 3,219/mo) | + Unlimited integrations, user segments, 600 API calls/min |
| Enterprise | Custom | + High volume, dedicated support, custom features |
Key advantage in 2026: Interakt offers unlimited conversations with no additional markup cost — conversation-based pricing instead of per-message charges. This makes it significantly cheaper than alternatives that charge per message on top of Meta's API rates.
Haptik vs. Wati vs. AiSensy vs. Gupshup for WhatsApp Marketing 2026
| Feature | Haptik/Interakt | Wati | AiSensy | Gupshup |
|---|---|---|---|---|
| Target | Enterprise + SMB | SMBs on budget | WhatsApp-focused SMBs | Enterprises with dev teams |
| Starting price | Rs 999/mo (Interakt) | $99/mo (5 users) | $18/mo | Custom |
| AI models | GPT, Llama, Claude | Basic chatbot | Moderate | Custom (advanced) |
| Voice AI | Yes (100+ languages) | No | No | Yes |
| RCS support | Yes | No | No | Yes |
| Proven scale | 15B+ conversations | Moderate | High | Very high |
| Compliance | HIPAA, GDPR, ISO 27001 | Basic | Basic | Enterprise-grade |
| Backed by | Reliance Jio ($100M) | Independent | Independent | Independent |
Bottom line for marketers in 2026: Choose Haptik/Interakt for the combination of enterprise AI capabilities and SMB-friendly pricing. Choose Wati if you need simple WhatsApp ticketing on a budget. Choose AiSensy for pure broadcast messaging at the lowest cost. Choose Gupshup if you have in-house developers who want full API control.
Best Practices for WhatsApp Marketing with Haptik 2026
Build Before You Broadcast 2026
Set up your chatbot, automation workflows, and team inbox before launching broadcast campaigns. When thousands of customers respond to your first campaign, you need automation and agents ready to handle the volume. A broadcast without a response system is wasted spend.
Segment Everything 2026
WhatsApp marketing with Haptik works best when every message feels personal. Segment by purchase history, browsing behaviour, engagement level, geography, and language. A customer who bought running shoes should receive a different message than one who browsed formal wear.
Respect the Channel 2026
WhatsApp is personal. Over-messaging will destroy your opt-in list faster than any channel. Two to four campaigns per week maximum. Every message must deliver value — a genuine offer, useful information, or a relevant update. Never spam.
Track the Right Metrics 2026
- Delivery rate: Should be 95%+ (if lower, check number quality)
- Read rate: 98% is the WhatsApp benchmark
- Click-through rate: 45%+ for well-segmented campaigns
- Conversion rate: 15%+ (JioMart benchmark)
- Bot automation rate: Target 80% of repetitive interactions
- Opt-out rate: Keep below 2% per campaign — higher means you are over-messaging
Watch WhatsApp Pricing Changes 2026
Effective March 2026, WhatsApp classifies messages as Marketing, Utility, Authentication, or Service. Marketing messages incur per-message charges. Utility messages within a 24-hour customer service window become free starting July 2026. Structure your automation workflows to maximise utility-class messages and use marketing-class messages strategically.
FAQs: Haptik WhatsApp Marketing 2026
What is Haptik used for in WhatsApp marketing 2026?
Haptik is an enterprise conversational AI platform used for WhatsApp Business API marketing in 2026. Marketers use it to build GPT-powered chatbots, run broadcast campaigns with 98% open rates, create WhatsApp commerce flows with product catalogs and in-chat payments, run Click-to-WhatsApp ads, and automate lead qualification and nurture sequences in 100+ languages.
How much does Haptik cost for WhatsApp marketing 2026?
Haptik Enterprise starts at approximately Rs 25,000/month. Interakt (Haptik's SMB platform) starts at Rs 999/month for the Starter plan, Rs 2,299/month for Growth, and Rs 3,219/month for Advance. Interakt offers unlimited conversations with no per-message markup — making it significantly cheaper than alternatives.
How is Haptik different from Wati and AiSensy 2026?
Haptik offers enterprise-grade AI with GPT, Llama, and Claude models, Voice AI in 100+ languages, RCS Business Messaging, HIPAA/GDPR compliance, and Reliance Jio backing. Wati ($99/month) focuses on simple chatbots and ticketing. AiSensy ($18/month) focuses on WhatsApp broadcasts. Haptik/Interakt combines advanced AI with SMB pricing.
Can I build WhatsApp commerce with Haptik 2026?
Yes. Haptik supports end-to-end WhatsApp commerce — product catalogs with rich media, carousels, in-chat payments via Razorpay/Stripe/PayU/UPI, order tracking, and returns. JioMart's WhatsApp commerce built on Haptik drives 1,500+ daily orders with 68% repeat purchases and 15% conversion rates.
What integrations does Haptik support 2026?
Haptik integrates with Salesforce, HubSpot, Zoho, LeadSquared (CRM), Shopify, Magento, WooCommerce (e-commerce), Razorpay, Stripe, PayU, PayPal (payments), Tableau, Power BI, CleverTap (analytics), Zendesk, Freshdesk, Gorgias (support), and Slack, Microsoft Teams (communication).
Key Takeaways: Haptik for WhatsApp Marketing 2026
- Haptik is the enterprise-grade WhatsApp marketing platform backed by Reliance Jio in 2026 — 15 billion+ conversations, 500+ enterprise clients, GPT/Llama/Claude AI models, 100+ languages
- Interakt (by Haptik) makes WhatsApp marketing accessible to SMBs in 2026 — starting at Rs 999/month with unlimited conversations and no per-message markup
- WhatsApp commerce is the fastest-growing sales channel in India in 2026 — JioMart proves it with 733% revenue growth, 15% conversion rates, and 68% repeat purchases on Haptik
- Build your chatbot and automation before you broadcast in 2026 — segment aggressively, personalise every message, and respect the channel with two to four campaigns per week maximum
- Watch the March 2026 pricing changes — structure workflows to maximise utility messages and use marketing messages strategically to control costs
- Ready to build WhatsApp marketing that drives revenue in 2026? Distk (distk.in) builds and deploys WhatsApp marketing systems — from AI chatbot design to campaign strategy to full-funnel automation — as your end-to-end growth partner