How to Use Odoo for Marketing 2026: Complete ERP Marketing & Automation Guide

Odoo offers a unique approach to marketing in 2026—fully integrated with your entire business operations. As an open-source ERP with 80+ apps, Odoo's marketing tools connect directly to sales, inventory, accounting, and customer service. This guide covers how to leverage Odoo for unified, data-driven marketing.

Whether you need email campaigns, marketing automation, social media management, or event marketing, this guide provides practical approaches for using Odoo's marketing suite within its powerful ERP ecosystem.

What Is Odoo Marketing 2026?

Odoo is an open-source ERP platform with 80+ integrated business applications, including a comprehensive marketing suite. Unlike standalone marketing tools, Odoo marketing apps share data with CRM, sales, ecommerce, inventory, and accounting—providing complete visibility into customer journeys and business impact. In 2026, Odoo serves 12+ million users with both cloud and self-hosted options.

Odoo Marketing Apps 2026

• Email Marketing: Design and send email campaigns
• Marketing Automation: Multi-channel automated workflows
• Social Marketing: Schedule and manage social posts
• SMS Marketing: Text message campaigns
• Events: Event marketing and registration
• Surveys: Customer feedback and research
• Live Chat: Website engagement

Odoo vs. Standalone Marketing Tools 2026

Aspect	Odoo	Standalone Tools
Data integration	Native ERP connection	Requires integrations
Customer view	Complete (purchases, support, etc.)	Marketing-only
Pricing	Per user, all apps	Per tool/feature
Customization	Open source, extensible	Limited
Learning curve	Higher (ERP context)	Lower (focused)
Best for	Businesses using Odoo ERP	Marketing-first teams

Why Use Odoo for Marketing 2026

Marketing Challenges Odoo Solves 2026

• Data silos: Marketing disconnected from sales/operations
• Tool sprawl: Too many separate marketing tools
• Integration costs: Expensive to connect systems
• Incomplete data: Can't see full customer picture
• Attribution gaps: Hard to track marketing to revenue

Benefits of Odoo Marketing 2026

Benefit	How Odoo Delivers
Unified data	Single database for all business operations
Complete attribution	Track campaigns to actual purchases
Cost efficiency	One platform vs. multiple tools
Operational triggers	Marketing based on inventory, orders, etc.
Open source	Customize anything, no vendor lock-in

Getting Started 2026

Deployment Options 2026

• Odoo Online: Cloud-hosted, managed by Odoo
• Odoo.sh: Cloud platform for customization
• Self-hosted: On your own servers (Community or Enterprise)

Pricing 2026

Plan	Cost	Features
One App Free	$0	Any single app forever
Standard	$24.90/user/mo	All apps, hosting included
Custom	$37.40/user/mo	+ Studio, multi-company, external API
Community	Free	Self-hosted, open source

Installing Marketing Apps 2026

1. Access your Odoo instance
2. Go to Apps menu
3. Search for marketing apps
4. Click Install on each needed app
5. Configure settings and templates

Email Marketing 2026

Email Marketing Features 2026

• Drag-and-drop editor: Visual email builder
• Templates: Pre-designed email templates
• Mailing lists: Segment contacts for campaigns
• A/B testing: Test subject lines and content
• Scheduling: Send at optimal times
• Analytics: Opens, clicks, bounces

Creating Email Campaigns 2026

Email Campaign Workflow:

1. Create mailing list from contacts/leads
2. Design email with drag-and-drop builder
3. Personalize with dynamic placeholders
4. Set up A/B test (optional)
5. Schedule or send immediately
6. Monitor performance in real-time

Dynamic Content:
{{object.name}} - Contact name
{{object.company_id.name}} - Company
{{object.email}} - Email address
Custom fields available

List Building 2026

• From CRM: Leads and opportunities
• From contacts: Customer database
• From sales: Past purchasers
• Website signups: Newsletter forms
• Event attendees: From Events app

Marketing Automation 2026

Automation Capabilities 2026

• Visual workflow builder: Drag-and-drop automation
• Multi-channel: Email, SMS, server actions
• Triggers: Time-based, action-based, condition-based
• Branching: Different paths based on behavior
• Testing: A/B test within automations

Automation Examples 2026

Welcome Series:
Trigger: New contact created
→ Wait 1 day
→ Send welcome email
→ Wait 3 days
→ Send product introduction
→ Wait 7 days
→ Send case study

Lead Nurture:
Trigger: Lead created, stage = "New"
→ Send intro email
→ Wait 5 days
→ Check: Email opened?
  → Yes: Send demo request
  → No: Send follow-up
→ Wait 7 days
→ Assign to sales

Re-engagement:
Trigger: No purchase in 90 days
→ Send "We miss you" email
→ Wait 7 days
→ Check: Opened?
  → Yes: Send special offer
  → No: Remove from active list

Social Marketing 2026

Social Marketing Features 2026

• Multi-platform: Facebook, Twitter, LinkedIn, Instagram
• Scheduling: Plan posts in advance
• Content calendar: Visual planning view
• Link tracking: UTM parameters automatic
• Analytics: Engagement metrics

Social Workflow 2026

Social Marketing Process:

1. Connect social accounts (OAuth)
2. Create post with content and media
3. Select platforms to publish
4. Schedule date/time or post now
5. Monitor engagement and comments
6. Track clicks and conversions

SMS Marketing 2026

SMS Features 2026

• Bulk SMS: Send to contact lists
• Templates: Reusable message templates
• Personalization: Dynamic content
• Automation: Trigger-based SMS
• Credits: Pay-per-message pricing

Event Marketing 2026

Events App Features 2026

• Event creation: In-person, virtual, hybrid
• Registration: Online signup with tickets
• Website: Auto-generated event pages
• Ticketing: Free or paid tickets
• Attendee management: Check-in, badges
• Integration: CRM lead creation

CRM Integration 2026

Marketing-Sales Connection 2026

Data Flow:

Marketing → CRM:
- Email engagement → Lead activity
- Campaign responses → Lead source
- Event registration → New leads
- Website visits → Lead scoring

CRM → Marketing:
- Lead stage → Trigger automations
- Won deals → Customer campaigns
- Lost deals → Re-engagement
- Contact data → Personalization

Lead Attribution 2026

• Campaign source: Which campaign created lead
• Medium tracking: Email, social, event, etc.
• Revenue attribution: Campaigns that drove sales
• Multi-touch: All touchpoints visible

Marketing Analytics 2026

Built-in Reports 2026

• Email performance: Opens, clicks, bounces by campaign
• Automation stats: Workflow completion rates
• Social engagement: Likes, shares, comments
• Event metrics: Registrations, attendance
• Revenue impact: Campaigns to closed deals

Custom Reporting 2026

Odoo Reporting Options:

Built-in:
- Pivot tables on any data
- Graph views
- Cohort analysis

Advanced:
- Odoo Spreadsheet (built-in BI)
- Custom reports with Studio
- SQL queries (technical)

Best Practices 2026

Implementation Best Practices 2026

• Start with CRM: Clean contact data first
• Define segments: Create meaningful mailing lists
• Build templates: Consistent email designs
• Start simple: Basic campaigns before automation
• Train team: Ensure adoption across departments

Operational Best Practices 2026

• Unified data: Keep contacts clean and deduplicated
• Tag consistently: Use tags for segmentation
• Document automations: Note what each workflow does
• Monitor deliverability: Watch bounce rates
• Leverage ERP data: Use purchase history for targeting

FAQs: Odoo Marketing 2026

What is Odoo used for in marketing 2026?

Odoo is used by businesses in 2026 for integrated marketing within a complete ERP system. Marketing apps include Email Marketing, Marketing Automation, Social Marketing, SMS Marketing, and Events. The key advantage is unified data—marketing connects directly to sales, inventory, accounting, and customer data for complete business visibility.

How much does Odoo marketing cost in 2026?

Odoo offers unique pricing in 2026. One app is free forever. Standard plan at $24.90/user/month includes all apps. Custom plan at $37.40/user/month adds Odoo Studio and multi-company. Individual marketing apps can be added incrementally. Self-hosted Community edition is free but requires technical expertise.

How does Odoo marketing differ from standalone marketing tools in 2026?

Odoo marketing differs by being part of a complete ERP system in 2026. Unlike standalone tools, Odoo marketing data flows directly to sales, inventory, and accounting. Customer purchases, support tickets, and interactions inform marketing automatically. This eliminates data silos but requires commitment to the Odoo ecosystem for full benefits.

What marketing automation can Odoo handle in 2026?

Odoo Marketing Automation in 2026 supports multi-channel automated campaigns. Create workflows triggered by customer actions, time delays, or conditions. Channels include email, SMS, and server actions. Features include A/B testing, dynamic content, and detailed analytics. While not as advanced as dedicated tools like HubSpot, it handles most SMB automation needs.