Meta Ads Complete Guide 2026: How Ads Manager, Advantage+, Pixel and Conversions API Work Now

What Is Meta Ads Manager in 2026?

Meta Ads Manager in 2026 is the unified tool for creating, publishing and reporting on ads across Facebook, Instagram, Messenger, WhatsApp, Threads and the Meta Audience Network. Meta's Help Center describes it as organised into three levels: the campaign, where you choose the objective and buying type; the ad set, where you define audience, placements, budget and schedule; and the ad, where you build the creative and choose the Page and Instagram identity that represents the business.

Two neighbouring tools cause confusion. Meta Business Suite is the broader management surface for Pages, inboxes, content and leads, and it can create simpler ads and boosted posts. The business portfolio, formerly Business Manager, is the container that holds your Pages, Instagram accounts, ad accounts, datasets and people. Ads Manager is where the campaign work happens. In 2026, Meta also added a Meta AI business assistant for optimisation and account support and, in September 2026, gave Meta AI the ability to connect to your ad campaigns and analytics to audit and summarise performance. Neither replaces Ads Manager; both sit alongside it.

Why Do Meta Ads Work Differently in 2026?

Because delivery is now driven by large AI ranking models, and Meta has redesigned the advertiser workflow to feed them. In January 2026 Meta reported that it doubled the GPUs used to train its Generative Ads Recommendation Model in Q4 2025, adopted a sequence-learning architecture that reads longer user behaviour histories, and saw a 3.5 percent lift in ad clicks on Facebook and over 1 percent more conversions on Instagram as a result. Meta Lattice, which consolidates surfaces into one model, drove a reported 12 percent increase in ads quality. These are Meta's own figures, but they explain the direction of every product change below.

Three practical shifts follow for anyone running Meta ads in 2026.

• Targeting became guidance. Meta's documentation now frames audience settings as controls and suggestions. Detailed targeting, custom audiences and lookalikes are treated as hints to the model unless you explicitly force them, and Meta's Andromeda post states that the focus has shifted from niche targeting to creative diversification as the best lever to find relevant audiences.
• Advantage+ became the default, not the add-on. Sales, Leads and App promotion campaigns open in the Advantage+ setup with budget, audience and placements set to Advantage+ on, and the Help Center says a similar recommended setup is rolling out to Traffic, Awareness and Engagement.
• Signal quality decides performance. The system can only optimise toward events it can see and match. The Meta Pixel, the Conversions API and event match quality are now the foundation, not a technical afterthought.

How Is a Meta Ads Account Structured in 2026?

A Meta ads account in 2026 lives inside a business portfolio, which groups the assets a business advertises with: Facebook Pages, Instagram accounts, Threads accounts, WhatsApp numbers, ad accounts, catalogs, datasets and the people who can access them. Meta's Help Center notes that a person can create up to two business portfolios and that new portfolios and ad accounts may not have access to every advertising feature until certain requirements are met, which you can review in Business Support Home.

The assets that matter for advertising in 2026 are:

• Ad account: holds campaigns, billing, currency and time zone. Meta's reporting breakdowns include time of day in both the ad account time zone and the viewer's time zone, so set the account time zone to where your team works.
• Pages and Instagram account: the identity shown on ads. Ads on Threads can run from a Threads account, an Instagram account or a Facebook Page.
• Dataset: the container for Pixel, Conversions API, app and offline events in Events Manager. Meta discontinued the separate Offline Conversions API in May 2025 in favour of datasets.
• Catalog: required for Advantage+ catalog ads and product tags. In the newer sales flow, the catalog is chosen once during campaign setup.
• WhatsApp number: connected to the Page or portfolio, required for ads that click to WhatsApp.

Account-level controls deserve a specific mention. Meta lets you set constraints across the whole ad account, for example a minimum age or countries you cannot ship to, and its documentation states that using account-level controls does not affect a campaign's Advantage+ state. If a restriction applies to everything you run, set it once at the account level rather than in every ad set.

How Do You Choose a Meta Ads Objective in 2026?

Choose the objective by the business action you want, then refine with a conversion location and a performance goal. Meta's Help Center lists six simplified objectives and maps the older ones onto them. The old Conversions and Messages objectives no longer exist; you recreate them by choosing Engagement, Leads or Sales and setting the conversion location to a website, app, Messenger or WhatsApp.

The objective choice also determines which attribution models, placements and Advantage+ features are available, so it is worth getting right before anything else. A common 2026 mistake is choosing Traffic for a lead or sale because it looks cheaper per click; the delivery system then optimises for clickers, not buyers, and the cost per actual result rises.

How Do Advantage+ Campaigns Work in 2026, and When Should You Go Manual?

Advantage+ is Meta's name for the AI automation layer across audience, placements, budget, creative, catalog and destination. Meta's Help Center divides it into end-to-end solutions for the Sales, App promotion and Leads objectives, and single-step features you can switch on individually in any objective. In 2026 the end-to-end setup is the starting point: when you select one of those three objectives, Ads Manager shows Advantage+ on for Budget, Audience and Placements, plus a campaign score that predicts how optimised the campaign is before publishing.

What Meta reports for each Advantage+ feature

What turns Advantage+ off

Meta documents the exact switches, and they matter because narrowing one section removes the AI optimisations for that section without warning you at publish time.

• Budget: Advantage+ stays on with campaign budget across one or many ad sets, and with optional ad set spending limits. It turns off if you have multiple ad sets without campaign budget.
• Audience: stays on while your settings are suggestions. It turns off when you use "Further limit the reach of your ads" and uncheck "Use as a suggestion". Raising the minimum age up to 25 or excluding a custom audience does not turn it off.
• Placements: turns off if you exclude any placement in any ad set or opt out of mobile or desktop. If you must exclude a placement, the "Allow limited spend to excluded placements" option lets up to 5 percent of budget go to each excluded placement when it is likely to improve performance.

When should you go manual in 2026? Meta's own guidance points to a short list: retargeting campaigns, where Meta does not recommend Advantage+ audience; special ad category campaigns, which cannot use it; and business constraints such as age or geography, which should be applied as controls or account-level settings rather than by turning the whole system off. Meta also removed the existing customer budget cap in Advantage+ sales campaigns, so separating new and existing customers now means building audience segments for reporting and, if needed, excluding a customer list as a control.

How Do Audiences Work in Meta Ads in 2026?

Audiences in 2026 are built from three layers: controls that limit who can see the ads, suggestions that guide the AI without constraining it, and ad account settings that apply everywhere. Meta's Help Center is explicit that a suggestion does not always constrain delivery: if you suggest women, the ad can still reach men when the model predicts they will respond. If reaching a specific audience matters more than performance, you switch that setting from a suggestion to a control.

Custom and lookalike audiences in 2026

Custom audiences remain the way to bring your own data in. Meta lists sources from your business, such as website visitors tracked by the Pixel, app activity, catalog interactions, uploaded customer lists and offline activity, and sources from Meta engagement, such as video viewers, lead form openers, Instagram account and Page interactions, shopping activity and event responders. An ad account can hold up to 500 custom audiences, and there is an exclusion-only type of customer list for suppression. Lookalike audiences build from a source audience with a percentage range, and Meta notes that a source made of your best customers usually outperforms one made of all customers. Both are limited for special ad categories and for audiences under 18.

In the Advantage+ world, the single-step features Advantage+ custom audience, Advantage+ lookalike and Advantage+ detailed targeting all do the same thing: they let delivery go beyond the audience you defined when the system predicts better performance. Treat your first-party lists as the highest-quality suggestion you can give the model, and as hard exclusions when you need them.

Where Can Meta Ads Appear in 2026? Placements and Formats

Meta ads can appear across Facebook, Instagram, Messenger, WhatsApp, Threads and the Audience Network, and the available placements depend on the objective and ad type. Meta's placements article groups them by how people experience them, and it recommends Advantage+ placements because adding placements does not increase the cost of an ad and gives the delivery system more opportunities. Two 2026 details from Meta's documentation: from March 2026 the Facebook Feed placement includes the Facebook Friends tab, and boosted posts are opted into multi-advertiser ads by default unless you opt out in Ads Manager.

Ad formats to know in 2026

• Single image or video, carousel, collection: the core formats at the ad level. Meta retired dynamic creative for Sales and App promotion ad sets from June 2024 and points advertisers to the flexible ad format instead.
• Reels ads: vertical video delivered in Instagram and Facebook Reels, plus in-stream reels.
• Lead ads: three types per Meta: lead ads with calling, lead ads with instant form (with custom questions and form types), and lead ads that click to message. Leads can be downloaded from Ads Manager, managed in Leads Center in Business Suite, or sent to a CRM.
• Ads that click to WhatsApp: created under Traffic, Engagement, Leads or Sales with Message destinations as the conversion location; a message template can suggest prompts or, where available, collect information with a WhatsApp Flows form.
• Partnership ads: formerly branded content ads. The creator and advertiser accounts appear in the header, the ad uses signals from both accounts, and Ads Manager offers Suggested Posts from approved branded content in the last 60 days.
• Advantage+ catalog ads: dynamic product ads from your catalog for retargeting, prospecting and cross-selling.
• Threads ads: single image or video and image-only carousels; Meta recommends 1440 x 1440 images, 80 to 160 characters of primary text and 40-character headlines, and notes that URLs are not supported in primary text.

How Should You Approach Creative for Meta Ads in 2026?

Treat creative volume and variety as the primary performance lever, because that is how Meta's delivery system now finds audiences. Meta's Andromeda article states this directly: with AI-enabled tools, the focus has shifted from niche targeting to creative diversification, and uploading multiple creatives with different themes and messages gives the system more eligible ads to personalise. Meta's August 2026 holiday guidance adds that shoppers who engage with three or more creative formats show 2.1 times higher purchase intent, by Meta's internal analysis, and that a Reel shot on a phone often outperforms polished brand video.

Advantage+ creative and generative AI in Ads Manager

When Advantage+ creative is on, Meta optimises images and videos into versions the audience is more likely to respond to. Meta's Help Center lists the current enhancements, several of which use generative AI and are labelled as such:

• Add animation (AI): turns eligible single images into short videos with pans, zooms and rotations.
• Add music (AI): automatic or manual, with a choice between AI-generated music and Meta's music library, delivered to Feed, Stories and Reels placements.
• Add overlays (AI): shows text you provide on the creative when it is likely to help, applying your brand preferences if the branding feature is on.
• Dynamic overlays: price or discount labels from the catalog on Advantage+ catalog ads in Facebook Feed.
• Product tags and product browsing: automatic Instagram product tags when creative matches catalog images, and a browsing experience before the website.
• Add details to ad layout: app ratings, reviews or downloads for app ads.

Meta reports that campaigns using its image generation feature in Advantage+ creative see 11 percent higher click-through rate and 7.6 percent higher conversion rate on average, and its September 2026 business news cites a wellness advertiser that reported 64 percent lower cost per purchase testing generative creative against its usual assets. Meta also applies an "AI info" label to ads created or significantly edited with its generative tools. All enhancements can be switched off individually, and Meta notes that some are on by default, so review the creative section before publishing rather than after.

How Do Budgets, Bidding and the Learning Phase Work in 2026?

Budgets are set as a campaign budget or an ad set budget, bidding is chosen from three families, and every new ad set passes through a learning phase before delivery stabilises. Meta's documentation gives precise rules for each, and most wasted spend in 2026 comes from ignoring them.

Budget strategy

Campaign budget, also called Advantage+ campaign budget, sets one amount that Meta distributes in real time to the ad sets with the best opportunities; it will not spend equally across ad sets, so Meta says to analyse results at the campaign level. You can add optional spending limits per ad set. Ad set budget lets each ad set carry its own budget, bid strategy or schedule, but multiple ad sets without campaign budget turn Advantage+ off. Both daily and lifetime budgets are available, and lifetime budgets allow ad scheduling.

Bid strategies

Meta's guidance on setting a goal is concrete: start 10 to 20 percent above your recent average CPA for a cost per result goal, or 10 to 20 percent below your recent ROAS for a ROAS goal, and run a highest volume campaign first if you have no baseline. Goal-based bidding adjusts around a weekly average and prioritises the target over scale when auctions get competitive. Note that bid controls are not available with incremental attribution.

The learning phase

Meta's Help Center says an ad set usually exits the learning phase after about 50 optimisation events in the seven days following its last significant edit, that Shops ads need 17 website purchases and 5 through Meta, and that CPA is typically higher during learning. If the ad set is unlikely to reach that volume, it is marked learning limited, which Meta describes as an indication that budget is not being spent effectively rather than a penalty. The fixes Meta lists are to combine ad sets and campaigns, expand the audience, raise the budget or bid, or move to a more frequent optimisation event such as add to cart. Ads Manager exposes a "Last significant edit" column and an "Optimisation events" column so you can see both.

How Do You Set Up Tracking With the Meta Pixel and Conversions API in 2026?

Set up both, from Events Manager, and then work on event match quality. Meta's Pixel setup article recommends using the Conversions API alongside the Pixel, and its Conversions API article explains why: server-side data is less affected by browser errors, connectivity issues and ad blockers, it can carry later-funnel and offline events, and it supports additional customer information that raises the share of events matched to Meta accounts. Website events sent through the Conversions API are linked to your Pixel and behave the same way for optimisation and reporting.

Setup steps (per Meta's Help Center)

1. Go to Meta Events Manager, click Connect data and choose Web.
2. Name and create the Pixel. This creates a dataset ID.
3. Enter your website URL so Events Manager can check for a partner integration.
4. Choose Get guidance (Meta's recommendation) or Do it yourself.
5. Select Conversions API and Meta Pixel, then pick a setup route: partner integration, Meta-enabled web-only Conversions API, or manual with personalised instructions you can send to a developer.
6. Set up events: purchase, lead, add to cart, complete registration and any custom events, using the partner integration, the point-and-click event setup tool or code.
7. Verify events are received and deduplicated, then check event match quality.

What to send, and why event match quality matters

Event match quality is a 0 to 10 score, calculated on the last 48 hours of data, that indicates how well the customer information on a server event can be matched to Meta accounts. Meta's developer documentation lists the required parameters for every server event: event_name, event_time, user_data and action_source, with event_source_url required for website events and event_id used with event_name to deduplicate against the Pixel. Meta ranks the customer information parameters by matching priority:

Two compliance points come straight from Meta's page. Contact information must be hashed as described in the developer documentation, and Meta's Business Tools Terms require you to have lawful rights and any necessary consents before sharing data. Meta also states that the Conversions API is not designed to bypass frameworks such as iOS App Tracking Transparency or Europe's ePrivacy rules. For teams operating under India's DPDP Act or GDPR, the consent question is yours to settle with counsel; the technical fix of sending more parameters does not remove it.

How Do You Measure Meta Ads Performance in 2026?

Measurement in 2026 has three layers: the attribution model chosen per ad set, the reporting breakdowns in Ads Manager, and experiments that measure incrementality. Meta's attribution article lists three models: standard, incremental and custom.

• Standard attribution credits conversions within windows you choose: 1-day or 7-day click, 1-day view, and 1-day engage-through for non-link clicks and qualifying video plays. This is the model most reports still use.
• Incremental attribution uses models that predict whether a conversion was caused by the ad, and optimises delivery toward those conversions. It is available for Sales, Engagement and Leads with website or website-and-app conversion locations, cannot be used with bid controls, and cannot be changed after publishing. Meta reported in January 2026 that its latest model drove 24 percent more incremental conversions than standard attribution and that the product reached a multi-billion-dollar run-rate within seven months.
• Custom attribution lets you feed granular attribution data from an external analytics tool so delivery optimises toward your own logic.

Meta warns that results cannot be compared across ad sets using different attribution models; use the Compare Attribution Settings feature instead. In reporting, breakdowns cover level, time, demographics including audience segments, geography, delivery (placement, platform, device, time of day, media type, product ID) and actions, though offsite conversion breakdowns are limited to nine dimensions.

Proving incrementality

A Conversion Lift study is Meta's randomised holdout test: one group sees the ads, a holdout does not, and the difference is the incremental result with a confidence level. Meta's 2026 measurement guidance says results are reliable in two to three weeks during high-volume periods versus six or more weeks in quiet ones, which is why it recommends running lift studies through peak seasons. Meta's A/B testing tool serves a different purpose: it splits audiences with no overlap to compare two versions of a strategy, and Meta explicitly advises against informal testing by switching ad sets on and off.

Opportunity score and campaign score

Opportunity score is a 0 to 100 measure of how many of Ads Manager's recommendations you have applied, weighted by estimated impact, visible in Account Overview and the Campaigns tab. Campaign score is the pre-publish equivalent shown while you draft. Meta's documentation is careful here, and this guide repeats it: the score does not reflect actual or future performance, dismissed recommendations keep it below 100, and you should not switch off a campaign because its score is low. Use it as a checklist, not a verdict.

Competitor research with the Ad Library

The Meta Ad Library is Meta's public archive of ads running across its apps. Meta's special ad category documentation notes that ads about social issues, elections or politics are retained there for seven years with "Paid for by" disclaimers. For everyday competitor research in 2026, searching a competitor's Page in the Ad Library shows which creative concepts, formats and messages they are running at scale, which is the fastest input into your own creative diversification plan.

Step-by-Step: How to Launch Your First Meta Ads Campaign in 2026

The sequence below follows Meta's own create-a-campaign instructions for the Advantage+ experience, with the account and tracking work that has to happen first.

1. Create the business portfolio at business.facebook.com, add the Page, Instagram account, ad account and payment method, and check Business Support Home for any feature restrictions on a new account.
2. Install the Meta Pixel and Conversions API from Events Manager, set up the events that match your objective, and confirm event match quality is at least Good.
3. Set account-level controls for any constraint that applies to everything: minimum age, excluded countries, languages.
4. Open Ads Manager, click + Create and choose the objective. For Sales, Leads or App promotion you will land in the Advantage+ setup with Advantage+ on in the top right.
5. Declare a special ad category if your ads concern financial products and services, employment, housing, or social issues, elections and politics.
6. Choose the budget strategy. Campaign budget keeps Advantage+ on; set optional ad set spending limits if you need control.
7. At the ad set, pick the conversion location and performance goal, for example website with maximise number of conversions, and choose the attribution model and settings.
8. Set the audience as controls plus suggestions. Add a customer list as a suggestion, exclude existing customers as a control if the campaign is for acquisition, and leave "Use as a suggestion" checked.
9. Leave placements on Advantage+, or use limited spend rather than hard exclusions if a placement is unsuitable.
10. Build several ads in at least three formats, review Advantage+ creative enhancements one by one, set the destination and identity, and check the preview per placement.
11. Review the campaign score recommendations, then publish.
12. Do not edit for seven days unless something is broken. Watch the Delivery column for Learning and Learning limited, and add the Last significant edit and Optimisation events columns.
13. After learning completes, judge results at the campaign level, then decide whether to add creative, raise budget or introduce a goal-based bid.

How Do You Scale and Test Meta Ads in 2026?

Scale by adding creative and budget without triggering significant edits, and test with the Experiments tool rather than by hand. Meta's learning phase guidance treats changes to bid strategy, optimisation event, placements, targeting, creative and click-through URL as significant edits that restart learning, so a scaling routine in 2026 keeps those stable and moves the levers that do not reset the ad set.

• Creative first: add new concepts into existing ad sets on a steady cadence. Meta's Andromeda article quotes an advertiser that scaled from three or four new creatives a week to roughly fifty while keeping performance steady.
• Budget in steps: raise campaign budget gradually rather than in large jumps, and keep the 50-events-a-week floor in view for every ad set.
• Move from volume to goal bidding once you have 50 to 100 weekly conversions and a known profitable CPA or ROAS, starting the target 10 to 20 percent looser than your recent average, as Meta advises.
• Add incremental attribution in a new campaign, since the model cannot be changed after publishing, and compare using Compare Attribution Settings rather than side by side.
• Run A/B tests with a hypothesis, one variable at a time, equal budgets, through Ads Manager or the Experiments tool.
• Extend reach with partnership ads and Threads, both of which use existing creative and existing campaigns.
• Connect messaging: Meta's January 2026 post reports click-to-message ad revenue growing over 50 percent year over year in the US and paid WhatsApp messaging above a 2 billion dollar run-rate; for many Indian businesses, WhatsApp is the highest-intent destination available.

What Are the Meta Ads Policy and Account Health Rules in 2026?

Every campaign must comply with Meta Advertising Standards, and certain topics require a special ad category declaration that limits audience tools. Meta's Help Center lists financial products and services (which replaced the older credit category), employment, housing, and social issues, elections or politics. For financial, employment and housing ads reaching the US, Canada and parts of Europe, age, gender, postal code, exclusion targeting, lookalikes and saved audiences are limited or unavailable, and Advantage+ catalog ads face the same limits. Lead ads in those categories may not collect certain personal information. In the EU, Meta no longer allows ads about social issues, elections or politics at all, citing the TTPA regulation, and political advertisers elsewhere must complete authorisation and carry "Paid for by" disclaimers.

Account health in 2026 is mostly about signals and hygiene: keep payment methods valid, keep the business portfolio verified where Meta asks, resolve the errors and warnings that opportunity score surfaces, and avoid the patterns Meta associates with abuse, such as many new accounts or repeated policy rejections. Meta's Help Center notes that new portfolios and ad accounts may have restricted feature access until requirements are met, so a brand-new account should expect a ramp.

What Are the Common Meta Ads Mistakes in 2026?

• Turning Advantage+ off by accident. Excluding one placement, unchecking one suggestion, or running multiple ad sets without campaign budget removes the optimisation Meta built the system around.
• Fragmenting budget across ad sets that never reach 50 events a week. Learning limited is the visible symptom; consolidation is the fix.
• Running the Pixel without the Conversions API, or running both without checking event match quality and deduplication.
• Choosing Traffic to buy conversions. The system optimises for the objective you pick, not the one you meant.
• Editing during learning. Every significant edit restarts the clock and raises CPA.
• Comparing ad sets on different attribution models. Meta says the numbers are not comparable.
• Treating opportunity score as a performance grade and pausing campaigns because the score is low.
• One hero creative per ad set. The delivery system needs variety to find audiences; Meta's own guidance says diversification replaced niche targeting.
• Leaving AI creative enhancements on without previewing them. Some are on by default; check what the audience will actually see.
• Missing the special ad category declaration. Meta disapproves campaigns it determines fall into a category you did not declare.

Meta Ads Checklist 2026

Key Takeaways for 2026

Meta ads in 2026 reward the advertiser who feeds the system clean signals and varied creative, and who leaves the automation on unless there is a specific reason not to. Everything else in this guide is detail in service of that.

• Six objectives, three levels, and the Advantage+ setup as the default for Sales, Leads and App promotion, with the recommended setup rolling out to the rest.
• Know the exact switches that turn Advantage+ off: multiple ad sets without campaign budget, unchecked suggestions, excluded placements.
• Audiences are controls plus suggestions; first-party data is your best suggestion and your cleanest exclusion.
• Placements now include Threads, Facebook Friends tab, search results and messaging destinations; use limited spend instead of exclusions.
• Creative diversification is the targeting lever. Three or more formats, many concepts, AI enhancements reviewed before publish.
• Campaign budget, highest volume first, goal-based bidding at 50 to 100 weekly conversions, and no significant edits during learning.
• Pixel plus Conversions API from one dataset, with event match quality as the number to manage.
• Standard, incremental and custom attribution are not comparable side by side; prove incrementality with lift studies during peak.
• Opportunity score is a checklist, not a grade. Special ad categories must be declared.

Distk runs Meta ads for businesses across India and internationally as part of an end-to-end growth setup: account and tracking foundation, creative production at the volume Advantage+ needs, campaign builds that keep the automation on, and measurement that a finance team will accept. If you want the 2026 workflow above implemented rather than read, that is the conversation to start.

Glossary: Meta Ads Terms in 2026

Sources

This guide was compiled on 13 September 2026 from Meta's official documentation, including: Choosing objectives, Advertising levels in Ads Manager, Meta Advantage+ features, What turns Advantage+ on and off, Create a campaign in the Advantage+ experience, Audience controls and suggestions, Advantage+ audience, Advantage+ campaign budget, Advantage+ placements, Ad placements across Meta technologies, Advantage+ creative, Advantage+ catalog ads, Bid strategies, Learning phase, Learning limited, Set up the Meta Pixel, About Conversions API, Event match quality, Attribution settings, Use incremental attribution, A/B testing, Custom audiences, Lookalike audiences, Opportunity score, Special ad categories, Lead ads, Ads that click to WhatsApp, Ads on Threads, Partnership ads, Create a business portfolio, Reporting breakdowns, Meta's newsroom posts 2026: AI Drives Performance and Meta Business Agent, Meta for Business articles on creative diversification and Andromeda, AI-powered ads results, Meta AI for small businesses, creative formats and Conversion Lift, and the developer documentation for the Conversions API, its server event parameters and the Graph and Marketing API changelog (current version v26.0, released 29 July 2026). Meta's pages change; where this guide and Ads Manager differ, Ads Manager is right.